Marketing Resume Example - Update Yours Now for 2021
Marketing Resume - Samples & How-to Guide
As a marketer, you have natural talents for communication and understanding what makes a person buy a product.
Therefore you can apply this knowledge and skills when creating your own resume and make it stand out.
Whether you are actively searching for a position in online marketing, digital marketing, advertising, SEO, content marketing, Social Media, etc. the following information and resume sample will inspire you to create a resume that will impress recruiters and future employers before they even meet you.
It can be ironic that marketers have all the skills and knowledge to promote and sell many products, most of them find it difficult to sell themselves, since it is difficult to be introspective and writing about all your previous accomplishments and skills might seem like bragging.
Firstly, in order to write a standout marketing resume you need to know your target, since you will never start a marketing campaign before defining your target market or customer profile.
After you know your target, it will be easier to tailor your job application.
Identify what this job is actually about, if it is only inbound marketing, or does it require digital marketing skills mixed with traditional marketing?
Also, is the company a large corporation, or a small start-up?
After knowing this, you can easily highlight the skills and your previous achievements to be targeted at their specific needs and demonstrate how your previous experience can add value to their company.
Unique Value Proposition
As each one of us has a unique mix of skills, characteristics and previous work experiences that differentiate us, to create a professional and effective resume you'll need to define and show what makes you unique and the best candidate for this open position.
For creating this, think of what makes you stand-out in comparison with other marketers. Is it your technical SEO knowledge?
Or do you have the skills and experience to transform long and boring copy into short and engaging videos?
Do you have the ability to write irresistible headlines that drive lots of traffic to a specific landing page?
Are you able to create or optimize a funnel to increase conversions?
Formating of a Marketing Resume
How you format your resume will demonstrate how you organize and collect your thoughts and ideas, as Andrew Quinn, the VP of Training and Development at Hubspot explains: “A candidate’s resume is their ad to me. How are they structuring this ad so I get a clear picture of what they’re capable of?”
However, there is a fine line and you should consider not getting too creative as if you are going too far from the current formatting resume writing trends, your resume will be hard to read and difficult to understand.
Below you will be able to see a one-page resume that has excellent formatting making it easy to read and has all the compulsory resume sections recruiters expect to see.
Skills to Include in a Marketing Resume
The skills you include in your resume will differ from role to role and company to company. Make sure you read the job ad and identify as many relevant keywords that can give you a hint of what skills their are looking for in the future candidate, and use them in your resume as well if you posses them.
Hard Skills for a Marketing Resume
- Social Media Advertising
- Google Ads
- Google Analytics
- Email Marketing
- Hubspot Marketing
- Facebook for Business
- Microsoft Office
- Pricing Optimization
- Content Marketing
- Quantitative and Qualitative Research
- Writing advertising copy
- Writing Press Releases
Soft Skills for a Marketing Resume
- Written and Verbal Communication
- Detail Oriented
- Influencing others
- Presentation skills
- Public speaking
- Stress Management