As a digital marketer, you probably have amazing achievements behind your bank:
- You’ve ranked websites on Google.
- Successfully ran Google Ads campaigns with positive ROI.
- Managed Facebook ad campaigns with 4-5 figures in spend.
…And yet, none of those achievements are going to help you land your dream job unless you frame them right in your digital marketing resume.
But worry not, we’ve got your back! In this guide, we’ll teach you all you need to know to perfect your resume (AND give you a digital marketing resume example to inspire you).
Here’s what we’re going to cover:
- How to Write a Convincing Digital Marketing Resume in 8 Steps
- Free Digital Marketing Resume Template (You Can Plug & Play)
- 15+ Tips to Put on Your Digital Marketing Resume
So, let’s dive right in!
Compelling Digital Marketing Resume Example [For 2022]
Impressive, right? Here’s everything this digital marketing resume example does right:
- Follows the reverse-chronological format. This format is the most popular one worldwide and is easily the safest choice.
- Lists contact details right. This includes an email address, a phone number, location, and LinkedIn URL. It also includes a URL to the candidate’s personal blog, which is sure to “wow!” the recruiter.
- Grabs the hiring manager’s attention straight away with a resume summary. In a single glance, the recruiter can tell that the candidate is a digital marketing professional with the right amount of experience.
- Focuses more on achievements than responsibilities. This helps the candidate stand out from other digital marketing specialists. Anyone can say they’ve done Google Ads, but not everyone has managed accounts with 4-figure monthly spend.
- Uses bullet points. The digital marketing resume example above uses bullets to convey information in an easy-to-follow way.
- Lists relevant skills. The digital marketing specialist resume above lists in-demand marketing skills like Google Ads, SEO, and others.
- Takes advantage of optional sections. The digital marketing resume example above includes extra sections such as “Projects” and “Certifications.”
How to Write a Convincing Digital Marketing Resume in 8 Steps
Inspired by the digital marketing example above?
Awesome - now it’s time to create yours!
In this section, we’ll walk you through the steps you need to create a compelling digital marketing resume, starting with:
#1. Format Your Digital Marketing Resume Right
There are 3 typical resume formats:
Out of the 3, the reverse-chronological one is the most popular worldwide. Whether you’re based in NYC or Tokyo, chances are, every hiring manager will be familiar with this resume format.
While the other 2 formats do have their merits, your safe choice is to stick to the chronological one.
Here’s what it looks like:
Once you’ve decided on the format, it’s time to start working on the resume style and layout. Here’s what that involves:
- Keep your resume one page long. The universal standard for resumes is one page, and we recommend you stick with it. The only case where it’s OK to go for a longer resume is if you’re a very experienced professional or applying for a role in academia.
- Use section headers to identify specific sections.
- Pick the right font. If your digital marketing resume is written in Comic Sans, no one’s going to take it seriously. Pick a more conventional resume font like Roboto, Ubuntu, etc.
- Use 11 - 12 pt font size for the body text in your resume (excluding the section headers).
Use a Digital Marketing Resume Template (And Skip the Formatting Hassle)
Let’s be real - as a digital marketing expert, you have much better things to do than spend hours tinkering with your resume’s layout.
Want to skip past all that hassle?
Use a Novorésumé free resume template!
All you have to do is pick a template, plug in your contents, and you’re good to go!
And the icing on the cake?
Our resume templates look much better than the conventional black-and-white resume:
#2. Add Your Contact Information (Avoid Typos!)
Once your resume layout and formatting are done (or you picked an easy way out with a template), it’s time to work on your resume’s contents.
So first things first - the contact information section.
This one’s probably the most straightforward section on your resume, but very important to get right nonetheless.
Sure, you can have the most impressive work experience in the world, but none of that matters if the recruiter can’t contact you because there’s a mistake in your phone number.
In this section, fill in the following information (and make sure to double-check):
- Name and surname.
- Professional title. Make sure it matches the one mentioned in the job description. E.g. if the role asks for “SEO Expert,” use that as a title instead of “Digital Marketer.”
- Phone number.
- Email address. Make sure it’s professional, though. E.g. Johnd@gmail.com.
- Location. City and country are good enough, the recruiter doesn’t need to know your address.
- (Optional) LinkedIn URL. If your LinkedIn is up-to-date, you can include a URL.
- (Optional) Website. Do you blog about digital marketing? Maybe you even have a personal website where you offer freelance marketing services? Include a URL and impress the hiring manager!
And here’s how this would look like on a resume:
Digital Marketing Expert
New York, NY
#3. Write a Powerful Resume Summary or Objective
When reviewing your digital marketing resume for the first time, the hiring manager is going to spend around 6-7 seconds quickly skimming it to see if you’re a relevant candidate.
In those brief seconds, your resume should show the recruiter that:
- You are, indeed, a digital marketing specialist.
- You have enough years of experience for the role.
- You have the right skills or achievements for the position.
So, how can you make that happen?
By using a resume summary, of course!
A resume summary, in a nutshell, is a 2-4 sentence “summary” of your work history. It paints the general picture of what level you are in your profession and helps introduce your resume in an appealing way.
Here’s what a solid digital marketing resume summary looks like:
Digital marketing specialist with 7 years of experience implementing SEO and content marketing strategies. Helped grow Finance Blog to 6-digit monthly organic traffic within 3 years. Experienced in managing freelance writers and link-builders. Proficient in Google Search Console, Google Analytics, copywriting, and editing.
The above example mentions the applicant’s job title, years of experience, an achievement, as well as top skills - everything that the recruiter needs to know that they’re relevant for the role!
If you’re applying for an entry-level digital marketing role, you want to use a resume objective instead. Check out our article to learn how to write one!
#4. Create an Achievements-Oriented Work Experience Section
As a digital marketing specialist, the work experience section is, arguably, the most important section on your resume.
At the end of the day, when applying for a marketing role, what really matters are your past experiences and achievements - everything else is secondary.
So, how can you create an effective work experience section?
First, start by formatting the section:
- Create a section header titled “Work Experience.”
- Start by listing your current or most recent work experience and go backward in time from there.
- For each entry, include your professional title, company name, dates employed, and 3-5 of your responsibilities or achievements.
- Under older positions, you can include less than 3 responsibilities/achievements for each, as they’re not as important.
Simply listing your work history, though, is not enough.
Your work experience section needs to make the recruiter pick you over other digital marketing specialists. Here’s how you can do that:
- Stick to achievements over responsibilities. The recruiter knows what your responsibilities as an online marketer were; they’re more eager to know how you excelled at the role.
- Quantify your achievements. Sure, you can say you were “Charged with running Google Ads,” but this doesn’t tell the hiring manager much. They want to know how much of a budget you managed, how many accounts simultaneously, what kind of ROAS you achieved, and the timeframe you worked on the accounts.
- Use Laszlo Bock’s formula. Do you have a hard time quantifying your achievements? Follow this formula: Accomplished [X] as measured by [Y] by doing [Z].
Here’s how a compelling achievement would look like on a resume:
- Grew company website from 0 to 50,000 monthly organic traffic over 2 years by publishing 10 articles and building 5+ links per month.
- Grew company website using SEO.
The first example mentions results, timeframe, and actions taken. Thus, the recruiter can instantly understand your skill level.
The second example, on the other hand, is as vague as they get. The applicant can be an absolute rockstar, but there’s no way for the recruiter to know this.
#5. Mention Your Education (In Brief)
As a digital marketer, your educational background is not as relevant, but you still have to include it in your resume.
First, format the section as such:
- Add your latest degree up-top. Include degree name, institution name, years attended, and major.
- If you have a second degree (E.g. M.A. and B.A.) include it underneath the first following the same format.
- Feel free to skip on your high school education if you have a B.A. or any other type of higher education.
Here’s how this would look like on a digital marketing resume:
B.A. in Marketing
08/2013 - 05/2017
If you’re a recent graduate applying for an entry-level role, you can also add the (relevant) courses you’ve taken in your education entries as such:
B.A. in Business Administration
08/2016 - 05/2020
- Digital Marketing 101
- Consumer Behavior
#6. Include In-Demand Digital Marketing Skills
The next step to perfecting your digital marketing resume is including the right skills.
By “right skills,” we mean skills relevant for the role, not every skill you’ve ever learned.
Focus on more in-demand skills, such as:
15+ Most In-Demand Digital Marketing Skills
- Digital Marketing
- Google Ads
- Google Analytics
- Google Tag Manager
- Content Marketing
- Email Marketing
- Facebook Ads
- Social Media Marketing
- Data Analysis
- Conversion Rate Optimization
- Influencer Marketing
- Instagram Marketing
#7. Still Got Some Space? Add These Optional Resume Sections
If you’ve still got some space on your resume (which is likely the case if you’re a student applying for entry-level roles), here are some additional sections you can add to your resume:
- Projects. Think, any type of online project you’ve undertaken yourself. E.g. starting a drop-shipping business, an e-commerce store, SEO-focused blog - you name it.
- Certifications. There are a ton of relevant certifications that can help back up your skill-set as a digital marketer. You can earn such certificates on Google Digital Garage, HubSpot Academy, and Facebook Blueprint.
- Hobbies & Interests.While not a job-winner on its own, a hobbies and interests section can help you establish rapport with your interviewer, as well as show them something about yourself as an individual and not just a professional.
Here’s an example of how these sections can look like on your resume:
Sarah’s Etsy Store
2017 - Present
- Created my own Etsy store selling handmade necklaces.
- Used Etsy SEO to rank my products page #1 on several keywords.
- Drove over 20 sales per month, totalling 500 USD plus revenue per month.
- Google Analytics Certification, 2018
- HubSpot Social Media Certification, 2019
Hobbies & Interests
- Creative Writing
- Fantasy Literature
#8. Make Sure Your Digital Marketing Cover Letter Is as Impressive as Your Resume
At this point, your digital marketing resume should be very compelling…
But your work isn’t done yet - you also need to create a digital marketing cover letter that’s just as impressive as your resume.
Here are some tips on how to do that:
- Start off the cover letter by addressing the hiring manager with their full name and job title. Sure, you could do the old-fashioned “dear Sir/Madam,” but you want to stand out, not fit right in, right?
- Impress the hiring manager with your cover letter introduction by including your most important qualifications, such as years of experience, top achievements, and top skills.
- In the body section of your cover letter, give more context to the experiences and achievements listed in your resume.
- Finally, wrap up the cover letter with a strong call to action at the end.
- Check our guide on cover letter mistakes to make sure your cover letter is spotless.
Still confused? We don’t blame you, creating a cover letter isn’t all that easy. Luckily, we have a dedicated guide just for that! Check out our cover letter guide here.
And that’s about it!
At this point, you should know all you need to know to create a compelling digital marketing resume. Before you go, though, let’s review all the key points we’ve learned so far:
- Use a resume summary to show the recruiter that you’re a qualified candidate right off the bat.
- In your work experience section, make sure to use quantifiable achievements over responsibilities when possible.
- Include the most in-demand digital marketing skills (and skip on cliches like teamwork and Microsoft Office).
- Still got some space on your resume? Add optional sections like Projects, Certifications, or Hobbies.